Purely Plantain Taste Test
If there’s one thing we’ve realised since Comesto started trading, it’s that everybody likes snacks – and that there is a huge demand for classy new alternatives to the standard crisp brands.
So we were really excited to receive a batch of samples through the post from Purely Plantain Chips and we knew our local taste test panel would feel the same way.
Purely make a range of very distinctive single portion sized bagged crisps, offering a healthy alternative to potato crisps, as they are vegan-friendly, gmo-free, low in sugar, high in potassium and have 30% less fat than potato crisps. They come in three flavours: naturally salted, wild garlic and nice and spicy – a compact user-friendly range.
The packaging is distinctive. The bag is high quality and the brand image has a contemporary, classy feel without being over the top. It’s a classy looking snack that will grace the back shelf of any bar, without being too showy.
But what about the taste?
All our taste tests are undertaken by experts and potential end users, but the Comesto team are always happy to offer their opinion and we like to think we are experienced snack assessors. The score from the Comesto team for Purely Plantain Chips was an enthusiastic thumbs up, with Nice and Spicy the definite winner.
The West End pub
Our first sample session was at the West End pub in Old Town in Stratford upon Avon. This is one of the few pubs in Stratford that has a large local clientele. It’s off the tourist trail and is the only pub in desirable Old Town. Bar snacks are important here and pickled eggs are a big seller. West End customers can be conservative in their tastes, so introducing new items has to be approched with caution.
Our hosts Ashley, Grant and ‘Cooper’ the pub Great Dane were keen to run their professional eye over the packaging and sample each of the flavours. Ashley and Grant then put the chips into three separate bowls and offered them to customers for their feedback.
There was universal agreement that they are good, distinctive, the healthy aspect of the offer was appreciated and on a show of hands, the Wild Garlic flavour was by far the favourite. Grant particularly appreciated the chunky nature of the chips, saying: “They make a really good vehicle to use with a tasty dip.”
A relatively new arrival in Stratford-Upon-Avon, Bardia’s is a small independent Cafe situated on the high street. With a young clientele made up of both locals and tourists, the accent is on quality real Italian coffee and a range of snacks and pastries home made and locally sourced, with not a major brand in sight. The two Baristas are always brutally honest about what will work for them. Here we had another positive result from both staff and customers, but this time the natural salted flavour came out as the favourite.
This is a snack range that will sell well in most venues, not too niche, just a great taste and approachable packaging. On price, Purely Plantain Chips are sold in the centre of the price range for premium bar snacks and will hold up well for anyone looking for an alternative.
Purely offers a great opportunity for buyers to offer a healthier snack choice in their venues. The challenge is how to convince customers that they are also a delicious option in their own right. Co-Founder Stefania Pellegrino is very alert to this and Purely Plantain Chips has a very hands-on approach to working with trade clients. Stefania says: “We work hard to ensure our trade buyers are supported with marketing posters and other collateral, enabling bar and serving staff to work with us to get their customers trying a new snack experience.”
If you want to try Purely Plantain Chips in your venue, please click on the link below and Stefania and the team will be delighted to give you all the information and brand activation support you need to ensure that the packs fly off the shelf.
Find out more about Purely Plantain via their Comesto profile