What do you do when the family farm goes up in smoke? Make Smoked rum!
It has become a self-help column cliché that if life gives you lemons, you should make lemonade. Katherine Jenner and her family have taken that idea several steps further
Three years ago, a huge fire at the family farm in Hampton-in-Arden, Warwickshire caused a barn to burn down, sending up a column of smoke that disrupted the flight path of nearby Birmingham Airport. Instead of just contemplating the smoking ruins, Katherine was seized with the ambition to rebuild the barn and create a new business – and Burning Barn Rum was born.
The company’s website describes Britain’s first Smoked rum as “Redolent of the smouldering remnants of the barn it’s named after; intensely smoky with hints of apple and burnt treacle… The finish unashamedly reminds you of this rum’s fiery origin.” Alongside their unique Smoked rum, Burning Barn also produces a Spiced rum “for grown-ups”, which delivers a real chilli hit together with allspice, coconut, vanilla and ginger – all hand-roasted in copper vessels on site, with no artificial flavourings or additives.
The smoky taste of Burning Barn makes it perfect to create a twist on existing well-loved cocktail recipes, for instance replacing the whisky in a Whisky Sour, mixed with fresh lime and lemon juices, sugar syrup and whisked egg white to create a Smoky Sour, or changing a Bloody Mary into a Smoky Mary by substituting Smoked rum for vodka. And Burning Barn’s Spiced rum adds heat to coconut milk, pineapple juice, fresh lime and vanilla, transforming a Piña into a Picante Colada.
UK sales of rum reached more than £1 billion in 2017, according to the Wine and Spirit Trade Association (WSTA) – up from £942 million in 2016 – and Katherine believes that artisan rum will be the next big thing, following the current wave of popularity of craft gin.
“Walk into any bar or pub as a beer or gin drinker and you can find an array of amazing, small batch drinks; booze that has been created by cool people, with passion and quality ingredients. We believe that you shouldn’t have to compromise because you’re a rum drinker.”
With a recent investment from The Richardson Foundation, Burning Barn Rum is embarking on the next stage of Katherine’s plans to set the world of craft spirits alight. She has chosen to sign up as a Comesto supplier because:
“Comesto allows us the opportunity to communicate directly with a wide range of discerning buyers. We’re delighted to be sharing the platform with other independent producers, recognising the importance of top quality artisan products.”
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